A mobile advertising company Kargo, has announced about the completion of Rhombus acquisition deal under which Rhombus’s Social Canvas technology (new name of Rhombus’s social embed ad format) is purpsoed to fully integrated into the Kargo platform. Rhombus is an ad platform developed on the embedded social content on publishers’ sites.
While via Rhombus’s Social Canvas technology, advertisers and publishers gets the ways to trade with the help of unique ad placement. It is a cookieless targeting solution that lines up brands with newsworthy social posts relied by editorial teams on to tell their stories.
Allergan Manager of Digital Marketing, Myles Davio said, “Rhombus offered advertisers a proprietary social embed opportunity that has been a proven model of success for us. Now, as part of Kargo, Social Canvas will allow brands to target timely social content in even more premium publisher environments.”
Kargo’s General Manager APAC, Robert Leach said, “Social embed content is a valuable advertising opportunity for publishers and advertisers. The exclusive ad format offers access to highly targeted social content on brand safe premium publisher pages.”
Kargo’s elite editorial partners works with social media platforms including social embeds from platforms like Instagram, TikTok and Twitter where it reports on timely and trending stories. The number of articles featureing social embeds has increased 100% in the last 3 years that have more than 38% of all article pages now with least one embed such as a video, tweet or post. This tells that its a significant advertising opportunity for premium advertisers and publishers to monetize the social embeds in a safe environment. Advertisers will be able to target the social content in the premium publisher environments.
Rhombus CEO Abe Storey said, “We’re thrilled to join the Kargo team, as they share our vision to create technology that delivers exclusive, premium advertising experiences.”
Cheyenne Cox is a news report covering multiple Market and economy News. She is creative and highly professional writer. Cheyenne holds a degree in communication and journalism and has also a Diploma in digital marketing. She belongs to south Africa who has also lived in Europe and is currently based in the US.